Intellectual Asset Management (IAM)
Intellectual Asset Management (IAM) is a unique publication which focuses on the many ways in which intellectual property and intangible assets can be used to create corporate value. In-depth articles, case studies, interviews and surveys, as well as a widely read blog, provide a high-level corporate readership with cutting-edge insights into how intellectual property and other intangibles can be used to create strategic advantage, build shareholder returns, generate bottom-line revenue and gain greater leverage in the financial markets.
