New: Trademark & Brand Protection Day at IP Service World

Master the complexities of global brand protection with practical insights from industry leaders

Your brand is one of your most valuable assets. But in a world of global markets, digital platforms, and increasing infringement risks, protecting it has never been more complex.

This is exactly where our new Trademark & Brand Protection Day comes in.

As part of the IP Service World, this dedicated conference day brings together trademark management, IP and brand protection – complementing the established Patent & IP Strategy Days.

Experience a highly practical and interactive program designed to address the real challenges companies face today.

See you at the Trademark & Brand Protection Day at IP Service World on 25 November 2026 in Munich!

Protect Brands. Preserve Value. Shape the Future.

Global Portfolio Strategy
Trademark strategy and portfolio management in a global context

Enforcement & Litigation 
Real-world trademark disputes and global enforcement challenges

Digital Transformation 
Practical insights and use cases showing how AI and automation transform trademark and brand protection workflows

Brand Governance 
Practical approaches to detect, enforce and govern brand rights across digital channels

Interactive Learning 
Interactive formats focused on decision-making and real-life scenarios

Future Readiness 
Forward-looking perspectives on brand protection in an increasingly digital and AI-driven environment

Experience the formats behind the programme

Three signature formats bring practical insights, legal updates and future-focused discussions across the trademark lifecycle.

NEW TOOLS FOR THE TRADEMARK LIFECYCLE

Compare and benchmark: From search & clearance to monitoring, enforcement and portfolio management.

CASE LAW UPDATE

Latest CJEU rulings, EU Trademark Directive updates and practical takeaways for your daily work.

HIGH PROFILE EXPERT DISCUSSIONS

Provocative panel debates on automation, human expertise and the future of the profession.

Meet some of our 2026 speakers

Bridging the Gap: Legal Expertise Meets Operational Reality

The Trademark Day combines legal expertise, operational insights and technology perspectives, connecting trademark, IP management and brand protection in practice. Whether you are shaping trademark strategy, managing global portfolios, or tackling online infringements – this is where strategy meets execution.

Connect with peers, leading experts and innovative solution providers, and gain insights into how organizations are building effective trademark and brand protection strategies.

Trademark Day – extending IP Service World from protecting innovation to protecting trust.

Your Contacts for the Trademark & Brand Protection Day

Elena Backhaus
Team Lead Sales
Phone: +49 6196 4722-630

Daniela Bopp
Senior Conference Manager
Phone: +49 6196 4722-695

Stephan Wolf
Team Lead Customer Care
Phone: +49 6196 4722-800

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