Your brand is one of your most valuable assets. But in a world of global markets, digital platforms, and increasing infringement risks, protecting it has never been more complex.
This is exactly where our new Trademark & Brand Protection Day comes in.
As part of the IP Service World, this dedicated conference day brings together trademark management, IP and brand protection – complementing the established Patent & IP Management Days.
Experience a highly practical and interactive program designed to address the real challenges companies face today.
Agenda coming this summer, stay tuned!

Global Portfolio Strategy
Trademark strategy and portfolio management in a global context
Enforcement & Litigation
Real-world trademark disputes and global enforcement challenges
Digital Transformation
Practical insights and use cases showing how AI and automation transform trademark and brand protection workflows
Brand Governance
Practical approaches to detect, enforce and govern brand rights across digital channels
Interactive Learning
Interactive formats focused on decision-making and real-life scenarios
Future Readiness
Forward-looking perspectives on brand protection in an increasingly digital and AI-driven environment
The Trademark Day combines legal expertise, operational insights and technology perspectives, connecting trademark, IP management and brand protection in practice.
Whether you are shaping trademark strategy, managing global portfolios, or tackling online infringements – this is where strategy meets execution.
Connect with peers, leading experts and innovative solution providers, and gain insights into how organizations are building effective trademark and brand protection strategies.