Anthony Brennand
Head of Innovation | RWS
As Head of Innovation at RWS, Anthony Brennand focuses on innovation strategies in the language and IP services industry and is responsible for developing forward-looking solutions at the intersection of technology and intellectual property. His work centers on integrating AI-powered processes to enhance efficiency and ensure quality in global IP workflows.
AI, Accountability and the Future of IP Practice
The New Role of the IP Professional
As artificial intelligence continues to transform the IP landscape, patent professionals face a critical challenge: how to embrace innovation without compromising accountability. In this keynote session, we explore the paradigm shifts reshaping IP practice, from AI-powered workflows and decision-making to evolving expectations around expertise, ethics, and professional responsibility. Attendees will gain insights into the opportunities and risks ahead, and discover how balancing technological advancement with human judgement will define the future of successful IP organisations.
Agenda Items
23.11.2026
11:20
AI, Accountability and the Future of IP Practice
The new role of the IP professionals
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