Anthony Brennand

Head of Innovation | RWS

As Head of Innovation at RWS, Anthony Brennand focuses on innovation strategies in the language and IP services industry and is responsible for developing forward-looking solutions at the intersection of technology and intellectual property. His work centers on integrating AI-powered processes to enhance efficiency and ensure quality in global IP workflows.

On Stage

From Filing to Foresight

The New Role of the IP Professional

The role of the IP professional is evolving.

For years, IP management has been defined by execution, filing patents, coordinating translations, and maintaining rights across jurisdictions. But as portfolios grow larger, more global and more complex, this execution-led model is no longer enough.

Today, the decisions made at the point of filing carry far greater weight. With the introduction of the Unitary Patent and increasing pressure on cost, coverage, and risk, a single choice can shape the long-term performance of the entire portfolio.

In this new environment, the role of the IP professional is shifting, from managing tasks to making decisions.

This session explores what that shift means in practice. It will examine how IP teams can move beyond process and towards structured, portfolio-level thinking including how to:

Make more informed filing and validation decisions
Balance, cost, coverage, and long-term portfolio value
Improve consistency across jurisdictions and lifecycle stages
Increase visibility into portfolio risk and performance.

As the landscape continues to change, the question is no longer how to execute IP processes- but how to make the right decisions.

The future of IP isn’t execution, It’s foresight

Agenda Items

23.11.2026

11:20

IP Strategy & Management

Lecture

From Filing to Foresight

The new role of the IP professionals

Anthony Brennand | RWS