Expert Pierina Sanna

Pierina Sanna

Head of Sales & Marketing | GSI Office Management GmbH

With extensive experience in sales and marketing for IP management software, the Head of Sales & Marketing at GSI Office Management GmbH drives innovative solutions for the digitalization of intellectual property processes and supports companies in efficiently managing their intellectual property rights. Her focus is on developing customer-oriented strategies and sustainably optimizing workflows in the field of intellectual property.

On Stage

The End of Passive IP Management

What happens when IP systems start doing the work?

Our presentation “AI: The End of Passive IP Management“ demonstrates how AI is transforming IP management from passive administration to active process support. The focus is on what happens when IP systems not only map documents, data, terms and workflows, but also prepare work steps and support operational processes. At the same time, key requirements regarding data protection, data sovereignty and the secure use of AI when handling sensitive IP data are examined. It also becomes clear why small local set-ups have different requirements to larger teams, international law firms and enterprise structures.

Agenda Items

23.11.2026

14:05

IP Software
Lecture

AI: The End of Passive IP Management

What happens when IP systems start doing the work?

Pierina Sanna | GSI Office Management GmbH
Vladimir Juric | TIVITY GmbH
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