Antonio Marsico

CEO | Zacco Group

Antonio Marsico has a background in professional services and consultancy, previously holding senior leadership positions at prominent IT and digital transformation firms across the Nordics and Italy. His background also includes managing infrastructure services for a major global technology provider. An Italian citizen with a Master’s in Software Engineering, he combines technical expertise with extensive experience in large-scale business management. As CEO, he is advancing the Zacco Group into new areas and markets, building on our traditional consultancy expertise and integrating AI and automation into general operations where appropriate.

On Stage

IP Law Firms must become IP operating companies

Insights, automations & expertise, all at AI speed

This keynote explores how AI and automation is already transforming intellectual property processes from periodic analysis into a continuous operating system - one that integrates insight and workflow automation with expert validation.

Join Zacco’s Antonio Marsico and Karin Kärvling Søholt for a keynote session on the transformative impact of AI on global IP law firms, and what this means in practice.

They will examine why this shift is forcing new commercial models as AI compresses work and redefines time-based billing and how IP value is created and delivered. Introducing practical examples of their potential real-world use, they will provide insight on areas perfect for integration, and perhaps most importantly, when and where to set guardrails.

Agenda Items

23.11.2026

11:20

IP Strategy & Management

Lecture

IP Law Firms Must Become IP Operating Companies

Insights, automations & expertise, all at AI speed

Antonio Marsico | Zacco Group

Karin Kärvling Søholt | Zacco Group