Karin Kärvling Søholt
Chief Marketing Officer | Zacco Group
Starting her career as an Attorney at Law, Karin has since worked with, and led, some of the most well-known organisations within the IP marketplace. She is focused on identifying, embracing and promoting change across the wider IP space and her extensive knowledge, alongside a reputation for business development and building strategic alliances, has placed her at the forefront of Zacco’s ongoing expansion plans. As Chief Marketing Officer, she is responsible for developing and maintaining Zacco’s expert reputation within IP and Digital Brands.
IP Law Firms must become IP operating companies
Insights, automations & expertise, all at AI speed
This keynote explores how AI and automation is already transforming intellectual property processes from periodic analysis into a continuous operating system - one that integrates insight and workflow automation with expert validation.
Join Zacco’s Antonio Marsico and Karin Kärvling Søholt for a keynote session on the transformative impact of AI on global IP law firms, and what this means in practice.
They will examine why this shift is forcing new commercial models as AI compresses work and redefines time-based billing and how IP value is created and delivered. Introducing practical examples of their potential real-world use, they will provide insight on areas perfect for integration, and perhaps most importantly, when and where to set guardrails.
Agenda Items
23.11.2026
11:20
IP Law Firms Must Become IP Operating Companies
Insights, automations & expertise, all at AI speed
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